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What is a Boycott?

A boycott is the act of abstaining from using, buying, or dealing with someone or some other organization as an expression of protest or as a means of coercion.

The word boycott entered the English language during the Irish "Land War" and is derived from the name of Captain Charles Boycott, the estate agent of an absentee landlord, the Earl Erne, in County Mayo, Ireland who was subject to social ostracism organized by the Irish Land League in 1880. In September that year protesting tenants demanded from Boycott a substantial reduction in their rents. He not only refused but also ejected them from the land. Charles Stewart Parnell, in his Ennis Speech proposed that, rather than resorting to violence, everyone in the locality should refuse to deal with him. Despite the short-term economic hardship to those undertaking this action, Boycott soon found himself isolated — his workers stopped work in the fields, stables as well as the house. Local businessmen stopped trading with him and the local postman refused to deliver post.

The concerted action taken against him meant that Boycott was unable to hire anyone to harvest the crops in his charge. Eventually 50 Orangemen from Cavan and Monaghan volunteered to harvest his crops. They were escorted to and from Claremorris by one thousand policemen and soldiers – this despite the fact that Boycott's complete social ostracism meant that he was actually in no danger of being harmed. Moreover, this protection ended up costing far more than the harvest was worth. After the harvest, the "boycott" was successfully continued. Within weeks Boycott's name was everywhere. It was used by The Times in November 1880 as a term of organized isolation. According to an account in the book “The Fall of Feudalism in Ireland” by Michael Davitt, the term was coined by Fr. John O' Malley from County Mayo to "signify ostracism applied to a landlord or agent like Boycott". The Times first reported on November 20, 1880: “The people of New Pallas have resolved to 'boycott' them and refused to supply them with food or drink.” The Daily News wrote on December 13, 1880: “Already the stoutest-hearted are yielding on every side to the dread of being 'Boycotted'.” By January of the following year, the word was being used figuratively: "Dame Nature arose....She 'Boycotted' London from Kew to Mile End" (The Spectator, January 22, 1881).

On December 1, 1880 Captain Boycott left his post and withdrew to England, with his family.

Historical Milestones (Chronological)

  • 1769, in opposition of "taxation without representation," American colonial boycott of British trade goods.
  • 1830 - boycott of slave-produced goods.
  • the boycott of Captain Charles Cunningham Boycott, an English land agent in Ireland who was subject to a boycott organized by the Irish Land League, 1880
  • Boycott of Japanese products in China after the May Fourth Movement.
  • the boycott of British goods in December 1921 by Mahatma Gandhi, known as the swadeshi policy. Gandhi also urged people to boycott British educational institutions and law courts, to resign from government employment, and to forsake British titles and honors.
  • by African Americans during the United States civil rights movement, late 1950s and 1960s
  • the United Farm Workers union's grape and lettuce boycotts
  • the Arab League boycott of Israel and companies trading with Israel
  • the boycott of South Africa by a large part of the world's countries during its apartheid period
  • 1994 - National Right to Life Committee, United States boycott of Hoechst Marion Roussel branded prescription drugs including Altace

Earlier practice The 1976, 1980 and 1984 Olympic boycotts

Although the term itself was not coined until 1880, the practice dates back to at least 1830, when the National Negro Convention encouraged a boycott of slave-produced goods. Other instances of boycotts are their use by African Americans during the US civil rights movement; the United Farm Workers union grape and lettuce boycotts; the American boycott of British goods at the time of the American Revolution; the Indian boycott of British goods organized by Mohandas Gandhi; and the Arab League boycott of Israel and companies trading with Israel. In 1973, the Arab countries enacted a crude oil embargo against the West, see 1973 oil crisis. Other examples includes the United States boycott under President Jimmy Carter to participate in the 1980 Summer Olympics, held in Moscow that year to protest the Soviet Union's invasion of Afghanistan, the boycott of the 1984 Summer Olympics in Los Angeles by Soviet Union for security reasons - stating that "chauvinistic sentiments and an anti-Soviet hysteria being whipped up in the United States" and following 14 Eastern bloc countries, and the movement that advocated "disinvestment" in South Africa during the 1980s in opposition to that country's apartheid regime. The first Olympic boycott was in 1956 Summer Olympics with several countries boycotting the games for different reasons.

Application and uses

A boycott is normally considered a one-time affair designed to correct an outstanding single wrong. When extended for a long period of time, or as part of an overall program of awareness-raising or reforms to laws or regimes, a boycott is part of moral purchasing, and those economic or political terms are to be preferred.

Most organized consumer boycotts today are focused on long-term change of buying habits, and so fit into part of a larger political program, with many techniques that require a longer structural commitment, e.g. reform to commodity markets, or government commitment to moral purchasing, e.g. the longstanding boycott of South African businesses to protest apartheid already alluded to. These stretch the meaning of a "boycott."

Boycotts are now much easier to successfully initiate due to the Internet. Examples include the gay and lesbian boycott of advertisers of the "Dr. Laura" talk show, gun owners' similar boycott of advertisers of Rosie O'Donnell's talk show and later magazine, and gun owners' boycott of Smith & Wesson following that company's March 2000 settlement with the Clinton administration. They may be initiated very easily using either Web sites the Dr. Laura boycott, newsgroups the Rosie O'Donnell boycotts, or even mailing lists. Internet-initiated boycotts "snowball" very quickly compared to other forms of organization.

Another form of consumer boycotting is substitution for an equivalent product; for example, Mecca Cola and Qibla Cola have been marketed as substitutes for Coca-Cola among Muslim populations.

Academic boycotts have been organized against countries. For example, the mid and late 20th century academic boycotts of South Africa in protest of apartheid practices and the less successful but more recent academic boycotts of Israel.

Some boycotts center on particular businesses, such as recent protests regarding Costco, Walmart, Ford Motor Company, or the diverse products of Philip Morris. Another form of boycott identifies a number of different companies involved in a particular issue, such as the Sudan Divestment campaign, the Boycott Bush campaign. The Boycott Bush website was set up by Ethical Consumer after President George W. Bush failed to ratify the Kyoto Protocol - the website identifies Bush's corporate funders and the brands and products they produce. Today a prime target of boycotts is consumerism itself, e.g. "International Buy Nothing Day" celebrated globally on the Friday after Thanksgiving Day in the United States.

Another version of the boycott is targeted divestment, or disinvestment. Targeted divestment involves campaigning for withdrawal of investment, for example the Sudan Divestment campaign involves putting pressure on companies, often through shareholder activism, to withdraw investment that helps the Sudanese government perpetuate genocide in Darfur. Only if a company refuses to change its behavior in response to shareholder engagement does the targeted divestment model call for divestment from that company. Such targeted divestment implicitly excludes companies involved in agriculture, the production and distribution of consumer goods, or the provision of goods and services intended to relieve human suffering or to promote health, religious and spiritual activities, or education.

As a response to consumer boycotts of large-scale and multinational businesses, some companies have begun marketing brands which, though formally owned by the parent corporation, do not bear the company's name on the packaging or in advertising. Activists such as Ethical Consumer produce information on which companies own which brands and products to enable consumers to practice boycotts or moral purchasing more effectively.

Another example of a modern boycott is the blacklisting of the country band The Dixie Chicks after one of the members made a derogatory political comment about George W. Bush. Many country music stations in the United States, some of which are Clear Channel affiliates, now refuse to play their music due to the volume of complaints lodged by listeners.

Boycotts may be formally organized by governments as well. It is notable that the first formal, nationwide act of the Nazi government against German Jews was a national boycott of Jewish businesses on April 1, 1933.

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