The US government uses programs
to cut off the source of drugs coming into the United States. Some programs are
effective in fighting the war on drugs by cutting off supplies.
With the war on
diabetes, cutting off the supply of high fat content food in your diet is
the only way to win the war on diabetes. The only way to achieve this mission is non fat food has to be made
available at the grocery store where you buy your groceries.
It is this fact
that is the crux of the problem with Food City: Nearly all food sold at Food
City is scandalously high in fat content.
To compound the problem, there is no fat free food
available. A few items is of no consequence.
Another similar strategy to the war on drugs on
decreasing consumption or sending a message is a consumer driven
action to
force a change of direction a boycott.
Using this tactic, Hispanic News began the Ax
boycotts: Ax Kimberly Clark, Ax AOL (the
number one visited page at Hispanic News), Ax Lou Dobbs, Ax CNN, and Ax GM.
At the height on debate on comprehensive
immigration reform, visitors from Mexico numbered 10,000 hits a day to Hispanic
News clicking on the Ax KC page. In the USA, the Ax boycotts increased the
ranking of Hispanic News from 4 to 3 at Google of some 60 million websites in
the "Hispanic News" category. Yahoo ranked Hispanic News number 1 for several
months. We have since dropped to number 2. MSN has consistently ranked Hispanic
News number 1.
Today, September 15, 2006, Google ranks Hispanic News number 1
of 68,700,000 websites. Check it out,
Google Hispanic News.
It was the Kimberly Clark boycott that attract
so many visitors to Hispanic News to read about the Ax KC boycott. Hispanic News
originated the Ax KC boycott as a means to send a message to Congressman James
Sensenbrenner who chairs the House Judiciary Committee and is the author of
HR 4437 which would make felons of all undocumented in the United States
including those that provide any kind of assistance to the undocumented. The
making of love ones declared felons was the rallying cry to all Hispanics,
undocumented and American Hispanics in the United States.
Many groups across the United States endorsed
the Ax KC boycott and notice of the boycott spread throughout Mexico and the
rest of primarily Central America.
Boycotts are effective in bringing about
institutional change by drawing attention to the need for consumer action and
boycotts also provide impetus to movements namely the comprehensive
immigration reform movement as noted above.
Unless some course of action is taken, Food
City will continue to stock its shelves with high fat content food. Using the
boycott model as a course of action that brings about change, the time as come to start a new AX boycott
The Ax Food City boycott (AX FC).
To maximize effectiveness, instead of
Food City, a picket line should be set up at each Bashas store. Better yet, AJs.
A comparison of the food quality at the three stores is like day and night. The
stark contrast of course, Food City is the "night." Anglos get quality food and
Hispanics get food products that would never be stocked in an AJs. A picture of
the produce section in a Food City store compared to a produce section in an AJs
would make a believer of anyone there is a significant difference.
Reminds me of Marie Antoinette who said, "Let
them eat cake." (The title of my next writing now being drafted about moving
ahead with the Food City/Bashas/AJs boycott.)
Another alternative may be to file a class action law
suit. Obviously, Food City will claim it is the consumer's choice to buy or not
buy any food product.
The tobacco companies used the same argument about
cigarettes.
Win or loose, a class action law suit will
bring attention to the lack of fat free content food at Food City. The bigger
problem than the lack of fat free food is Food City's product food mix is food
with high fat content that clogs arteries, adds significant weight gain and
consequently destroys Hispanics' health.
This bad
publicity in
itself will cost Food City much more that the contemptibly small $50,000 handout given to the
Hispanic community.
The first warning shot across the bow of the
ship has been fired. The ball is now in Food City's court.
